La collaboration entre Jérôme Masi et After Essentials a donné naissance à l'After Lab, un laboratoire artistique dédié à des pièces hors collection, où des artistes établis, soigneusement sélectionnés par Jérôme, apportent leur vision contemporaine à la marque.

Arto Saari, Kai & Sunny, L'Atlas, Mambo, Jérôme Masi : chacun a investi le poncho comme une nouvelle toile d'expression. Des pièces uniques, à porter autant qu'à contempler, à la croisée du street, du surf et de l'art.

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Textiles as a creative medium

After Lab is After Essentials' creative testing ground. A range of bath ponchos born out of our love for art, visual culture and the world of action sports. Here, each model is much more than an accessory: it is an artistic piece in its own right, designed to be worn, experienced and felt.

Artistic collaborations without limits

Photographers, street artists, humanist artists, modern artists, abstract artists, minimalist artists... After Lab invites international creators to express themselves freely. The poncho becomes their canvas. Each design tells a story, conveys an emotion, captures a glance. The fabric is transformed into a medium of expression, revealing all the power and uniqueness of each artistic universe.

Art & functionality, without compromise

Because beauty should also be practical, After Lab ponchos are designed for real-world use. Inside, 100% cotton terry cloth ensures quick and comfortable drying after swimming, surfing, wakeboarding or a more relaxed time in the water. Outside, 100% polyester guarantees optimal print quality, faithful to the details, colours and intensity of the artwork.

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Designed for movement, easy to live with

Loose fit, side openings and a large hood: the After Lab poncho slips on easily before or after your watersports activities. It protects you from the wind, keeps your head warm and offers real freedom of movement. A chest pocket with a key cord completes the design, keeping your essentials secure, even between sessions.

Art follows you everywhere.

Each After Lab poncho comes with a matching tote bag, extending the experience beyond the water. Beach, pool, city break or a shopping trip: the artwork continues to live with you. One poncho, one bag, one vision. After Lab style never stops at the shoreline.

Ponchos where art meets action, where creativity is slipped on, worn and shared.

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